Hot Wheels・The Road Movie is a digital campaign for Mattel's Hot Wheels brand. The concept: to combine 3D renders of Hot Wheels cars with live footage captured by users with their mobile devices. UX: 1. Record footage with mobile phone as if pushing a Hot Wheels toy car around. 2. Upload footage to the microsite. 3. Pick one of three types of Hot Wheels cars. 4. Type your name as the director. 5. Choose music style. 6. Type in movie's title. 7. Choose title animation style. You have just made your own Road Movie.